This movie gives a brief history of Nike and leads into the labor abuses that have plagued its contract factories. What I expect someone who watches to get out of it is that the way Nike has done and is doing business is causing alot of suffering and hardship for hard working people in 3rd world nations. Ultimately, Nike only cares about making money and has only addressed these issues because the people have demanded it. In addressing them, Nike has only made empty promises and has made no real effort to change anything except their image. Nike needs to be put back in the spotlight, and word needs to get out that their “responsibility report” is nothing but smoke and mirrors so they can keep on doing the same things as before. A movement to hold Nike accountable needs to commence, and the only way this can be done is by people getting involved.
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